If we were to summarize the operational logic of traditional Web2 games in one sentence, it would be 'Acquire new users - Pay - Retain - Acquire new users again.' The cost of acquiring users is getting higher, their lifecycle is getting shorter, and in the end, everyone is competing for user acquisition and promotions. In the field of blockchain games, a completely different growth paradigm is being attempted: instead of treating players as 'users', the goal is to cultivate them into 'game shareholders' as early as possible.
In this new model, the Launchpad plays the role of an 'early equity distribution platform', except that the form of equity has been transformed into tokens or on-chain rights. Through a task system and gameplay participation, players can obtain a portion of the future appreciation rights before and after the game goes live. This mechanism instills a strong psychological sense of 'I am also a builder' in players from the very beginning, rather than a lightweight relationship of 'uninstalling when bored.'
When it comes to operational implementation, you'll find that task design is not simply a matter of 'playing a few rounds and that's it,' but covers a complete closed loop from basic tutorials, core loop validation, to social diffusion and content creation. For example, the tasks of a tactical competitive game might include: completing a beginner training camp, achieving a certain win rate, participating in ranked matches, uploading battle recordings, writing gameplay guides, etc. Each action enhances your binding degree with the game and allows the project team to judge whether you are worthy of being given greater rights during the Launchpad phase with visible data.
From a Web3 growth perspective, this is actually a comprehensive plan of 'binding users with assets - improving quality with tasks - using data for risk control.' Compared to traditional simple airdrops or whitelists, task-driven distribution methods clearly filter out pure 'wool party' participants while locking in core players who are genuinely willing to invest time. For project teams wanting long-term operations, the quality of this early player structure is far more valuable than the sheer number of addresses.
Interestingly, this platform is naturally suited to build deeper equity tools around 'player shareholders.' For example, players who perform excellently in tasks and in-game behavior may be granted priority in subsequent testing, qualifications for governance proposals, slots for offline events, limited NFTs, etc. In this way, tokens are just one form of incentive and not the only goal. For players who truly love a game's worldview and gameplay, this multidimensional participation and reward can create long-term stickiness.
Of course, for this 'player shareholder' model to truly establish itself, the prerequisite is that the game itself must pass the test: the gameplay must have depth, the art must have recognition, and the economy must be sustainable. Otherwise, no matter how exquisitely the Launchpad is designed, once players discover that the core is empty, they will not be willing to invest a lot of time to complete tasks, let alone hold related assets in the long term. This also forces project teams to no longer treat 'issuing tokens' as the main selling point, but must return to the product strength of the game itself.
For players, the most rational stance is to treat tasks and the Launchpad as a 'tool to amplify your existing judgment' rather than a pure speculative entry. First, determine whether the game is something you truly want to play, and then decide whether to invest time to complete tasks and exchange for greater early rights. If you are only here for the rewards and have no interest in the game itself, then even if you obtain the tokens, it will be difficult to hold them long-term, let alone enjoy the dividends of subsequent ecological development.
As more and more chain games operate through this growth paradigm, 'player shareholders' may become the basic form of future Web3 games, with task platforms and Launchpads serving as the infrastructure that connects it all.
@Yield Guild Games #YGGPlay $YGG
