Key takeaways

  • Organized in partnership with Binance, The Weeknd's After Hours Til Dawn Tour is the first ever worldwide concert series to incorporate Web3 technologies.

  • We're offering official Souvenir NFTs to all The Weeknd World Tour ticket holders (restrictions apply based on location).

  • Souvenir NFTs allow fans to create and keep an official digital record of their tour attendance. They also provide access to signed goodies as well as exclusive events by invitation.

  • Fans of The Weeknd may be wary or curious about Web3 and NFTs, two subjects that generate a lot of discussion. That's why we created Binance Academy, an online portal that offers free educational crypto content to anyone who wants to learn more about the topic.

Binance is proud to announce its partnership with award-winning artist The Weeknd for his After Hours Til Dawn Tour. This article explains how to recover your Souvenir NFT from your world tour and reveals to crypto novices the best ways to discover this universe.

We are proud to collaborate with The Weeknd on his world tour and introduce the world of Web3 to his fans around the world. Fans of the artist who follow his tour closely may already know: thanks to Binance, spectators of this concert series may receive an official NFT Souvenir (restrictions apply depending on location of residence).

These official NFTs are a good way to remember the emotions felt during the concert on Web3! Not sure what Web3 is? Click here to find out more. Note: Only fans who attended the following concerts will be able to collect a Souvenir NFT (as of March 2023):

  • Barcelona (Spain)

  • Bogota (Colombia)

  • Brussels, Belgium)

  • Buenos Aires (Argentine)

  • Guadalajara (Mexico)

  • Horsens (Denmark)

  • Lima (Peru)

  • Madrid (Spain)

  • Mexico City (Mexico)

  • Milan (Italy)

  • Monterrey (Mexico)

  • Oslo (Norway)

  • Prague (Czech Republic)

  • Rio de Janeiro (Brazil)

  • Sao Paulo (Brazil)

  • Stockholm (Sweden)

  • Tallinn (Estonia)

  • Warsaw (Poland)

How to recover your Souvenir NFT?

If you have tickets to any of The Weeknd's concerts mentioned above, you will have the chance to collect an official Souvenir NFT. Here's how to do it:

Step 1: Ticketmaster sends you an email (domain name @ticketmaster.com) with a link and an NFT code to redeem your exclusive Souvenir NFT. Click [Recover] to enter the recovery page. Click [I don't live in the United States] to continue.

Codes are sent in batches; If you're supposed to receive yours but haven't yet, please be patient. It may be sent to you closer to your concert date.


Step 2: Click [Login/Register] to log in to your Binance account. If you don't already have one, follow the registration instructions. You will not have to pay any additional fees when you register to collect your NFT. In order to receive your NFT, make sure you have already completed identity verification for your account.

Step 3: The NFT code should be populated automatically. Otherwise, you can manually enter the code indicated in the email sent by Ticketmaster. Read and accept the NFT terms of use, and click [Recover NFT].

Step 4: You've collected your NFT! It appears instantly in your account. Click [Share with Friends] to post the NFT to your social media account.

Step 5: To view your NFT, click [View my NFT portfolio]. You are then redirected to your Binance NFT account. If you have not completed identity verification for your account, you will be prompted to do so before viewing the NFT.

Note: Each account can only receive one Souvenir NFT, and these NFTs are distributed while supplies last. If you have purchased multiple tickets, you can offer the corresponding recovery codes to other fans who have not received one. We look forward to enjoying the tour with you!

Souvenir NFTs in detail

Have you just ventured into the crypto world? So you may be wondering what's so special about these Souvenir NFTs. And anyway, what is an NFT? An NFT (non-fungible token) is a unique type of digital asset, which no other identical object can replace. In short, these are tokens that represent ownership or authenticity of a unique fragment of digital content.

Souvenir NFTs created by Binance and The Weeknd allow fans to create and keep an official digital record of their tour attendance.

In essence, these are the 21st century version of ticket stubs or physical concert stickers kept as souvenirs. It's also a fun and easy way to bring The Weeknd fans into the world of Web3 and introduce them to blockchain technology to enjoy exclusive access to more The Weeknd related content!

Learn about Web3 and crypto for free

“The second part of our world tour is going to be incredible. The fans were very enthusiastic, and it is also thanks to the support of Binance that our concerts are so successful,” says The Weeknd. “The world tour will be the scene of unprecedented crypto innovations and creations. Be on time ! »

If you are primarily a fan of The Weeknd and are not yet part of the large Binance community, you may have questions about Web3, crypto and blockchain. It is indeed preferable to conduct your own research (DYOR) in all circumstances and to form your own opinion before delving into a subject that seems unfamiliar and complex. But where to start ?

Binance believes that knowledge should be accessible to everyone. That's why we created Binance Academy, an online portal that offers free educational crypto content to anyone who wants to learn more about the topic. You can take several courses covering the basics, all free. Don't let yourself be blinded, and start your crypto adventure today!

Collect your Souvenir NFT

For more information

  • What is an NFT?

  • Binance Academy: welcome to the crypto world

  • NFT Souvenir de The Weeknd

To learn more about The Weeknd's After Hours Til Dawn World Tour sponsored by Binance, visit theweeknd.com/tour.

Risk Disclaimer: The information presented in this article does not constitute investment or financial advice and should not be construed as such. Always conduct your own research. NFTs are unregulated in most countries, but make sure you are authorized to access our Binance NFT Marketplace based on your jurisdiction. Visit the Binance NFT Terms and Conditions, our Terms of Service, and our Risk Disclaimer to learn more.