Fulfilling Market Demands, Ferrari Included Crypto as Payment Option

Considering the demands of the market and dealers, Italian luxury car manufacturer Ferrari includes a new payment option of Cryptocurrency. Italy based luxury car manufacturer Ferrari will accept crypto as payment for their car deals. In the first quarter of 2024 the company is also planning to launch the new payment option in Europe. The company’s chief marketing and commercial officer, Enrico Galliera says that many of Ferrari’s customers are crypto investors and adding crypto as a payment option will enable the company to connect with potential customers. Because the company’s potential customers include young investors who are actively investing in cryptocurrencies while others are traditional investors who are investing in crypto to diversify their portfolios.

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