Binance Teams Up With Hungary's Premier Football Club Ferencváros to Boost Fan Engagement Through NFTs
Main Takeaways
Binance has partnered with Ferencváros – the most decorated club in Hungarian football history – to raise Web3 awareness among football lovers and harness the power of blockchain to elevate the fan experience.
Limited-edition NFTs, redeemable for merchandise, exclusive experiences, and various rewards, will be available during home league games for Ferencváros supporters. The club’s Groupama Arena stadium will feature Binance branding and pavilions designed to host crypto events for Fradi fans.
Binance has forged a partnership with Ferencváros, the most successful club in the history of Hungarian football. Through this collaboration, Binance and Ferencváros will work to raise awareness of Web3 and blockchain technologies among sports fans by offering educational initiatives as well as diverse activities and giveaways. The partnership between Binance and Ferencváros is conducted via a third-party entity that acts on behalf of the football club's interests.
Specifically, Binance will provide free limited-edition NFTs to Ferencváros fans during every home league game. Using their white, green, and gold NFTs, supporters of Fradi – the club’s most popular nickname – will be able to acquire merchandise such as scarves, T-shirts, and jerseys. Those accumulating a certain number of collectibles will be granted exclusive experiences and Fradi rewards at the end of the season.
To claim Fradi NFTs, football club fans need to have an account on binance.com. Current Binance users can access these NFTs through their existing accounts, while new users can easily sign up on Binance.com.
As part of the collaboration, Binance branding will be prominently displayed on pitchside LED perimeters, giant screens, and additional screens within the Groupama Arena stadium during each home league fixture. Binance will also set up pavilions within the stadium to host various crypto events tailored to Fradi supporters. Fans can now interact with Binance through various channels, including Groupama Arena's social media platforms, Ferencváros mobile app, and email newsletters.
“We are immensely proud to start our partnership with Ferencváros, the most distinguished club in Hungarian football history. This move represents a significant stride towards increasing Web3 utility and is poised to elevate the fan experience to new heights,” said Kyrylo Khomiakov, General Manager of Binance in CEE.
In the 2022/23 season, Ferencváros claimed their 34th Hungarian league title and made it to the group stage of an international contest for the fourth consecutive time. They reached the Europa League quarter-finals in 2022, which signified their return to the knockout stage of a European competition after a 48-year absence.