About AdEx (ADX)
Ambire is the new name for the AdEx platform, a decentralized project that purports to be a new-generation solution for digital advertising and a cryptocurrency wallet application. The project was launched partly to introduce greater levels of transparency in the online marketing sector.
Ambire platform enhances its user experience by employing a decentralized approach enabled by blockchain technology. The permissionless and trustless model eliminates the need for third-party oversight, resulting in seamless peer-to-peer transactions and interactions.
Ambire is documented as giving ad firms the ability to make small adjustments to their advertising contracts and plans to meet their unique, individual needs. The Ambire decentralized platform is also noted for providing advertisers with significantly lower rates for targeted, quality advertising campaigns, again with the help of the blockchain.
Ambire also self-reportedly gives advertisers who utilize the platform the ability to look into deeper aspects of metrics and data to pinpoint useful information and make meaningful adjustments for enhanced results.
The Ambire Wallet application is also made available for users on the platform to manage crypto assets and DeFi tools. Ambire was launched on the Ethereum blockchain network on June 30, 2018. The co-founders, Ivo Georgiev and Dimo Stoyanov, are both recognized as seasoned entrepreneurs.
In addition to the Ethereum network, Ambire also operates with associated token liquidity on BNB Smart Chain and Polygon networks. Ambire AdEx is known by its token ticker $ADX. The current price of Ambire AdEx is updated and available in real-time on Binance.