This is a legit Binance Square deep-link.

app.binance.com/uni-qr/cpos/369080852410695 is Binance's universal QR system.

cpos = content post on Square
369080852410695 = the Post ID
r=Binance_Academy = shared from the verified Binance Academy account
uc=app_square_share_link & us=copylink = you copied it from the Share button inside the app, l=en = English version

When you scan / tap it, Binance app opens that exact post directly. On web, the same post lives at:

https://www.binance.com/en/square/post/369080852410695

The format https://www.binance.com/square/post/{id} is the standard Square post URL.

What it is / isn't
It's NOT a payment request. Binance does have QR codes to receive payments in different cryptocurrencies and has been rolling out QR Pay features, but this specific link is just content sharing from Binance Academy, which is their educational feed.

How to open it safely
Don't scan random Binance QRs from DMs - verify the domain is app.binance.com
Best way: Open Binance App > Home > Scan (top right) > scan it, or just paste the web version in your browser while logged in
If someone sent this asking you to send crypto, that's a red flag. This link by itself should only show you a post.

I couldn't load the live content of that post due to Binance blocking external browsers, so I can't see the exact article/video.

If you want, send a screenshot of the post text or copy the caption here and I'll summarize / explain it for you in simple Urdu/English.