On the Korean side, they also signed another task sheet for the workflow from “content assets → tokenized securities.”

On September 22, Shinhan Investment said it has signed a three-party MoU with Blueward and the Lotte Future Strategy Research Institute for a period of three years (counting from the date of signing). The MoU covers a content-based “atomization/fragmentation” investment model plus a tokenized securities (STO) business model—it’s not something you can buy into today as a product.

The division of labor is very clear:

1️⃣ Blueward: find underlying assets, and extract/model them in detail

2️⃣ Shinhan Investment: securities-side account management (AMI) + issuance/management practices

3️⃣ Lotte Future Strategy Research Institute: obtain assets and content/IP experience from group-affiliated companies, and coordinate planning, production, and distribution

All three parties will also keep an eye on regulatory changes and discuss how to connect account management and the issuance system. The CEO of Shinhan Investment, Lee Seon-hoon, says the line: “Use securities infrastructure to help the tokenized securities business stand firm in the market”—a vision statement and essentially just a slogan for now.

My filter: MoU doesn’t equal a go-live. What’s worth watching is whether the combination of “brokerage accounts/issuance infrastructure × content IP holders × STO commercialization partners” can translate into tradeable assets and a compliant pathway; before implementation, it’s all about positioning.

Source: DigitalToday and Seoul Economic Daily (both citing disclosures from Shinhan Investment on 9/22; signing date 9/21).

This does not constitute investment advice.