In December 2025, Yi He officially became the Co-CEO of Binance @Yi He

A lot of folks think she’s gonna come in talking about growth, market share, and global expansion.

But what she talked about was Duan Yongping.

𝗧𝗛𝗘 𝗪𝗢𝗠𝗔𝗡 𝗪𝗛𝗢 𝗗𝗢𝗘𝗦𝗡’𝗧 𝗖𝗛𝗔𝗦𝗘 𝗧𝗥𝗘𝗡𝗗𝗦

In her first interview after taking office, Yi He stated directly:

"I admire Duan Yongping, not for his investment skills, but because he is exceptionally good at building systems. A truly successful company is one where the founder can step back, yet the company continues to operate and evolve."

This is not the mindset of someone who only thinks about the next quarter.

This is someone thinking about the next decade.

𝗔𝗣𝗟𝗬𝗜𝗡𝗚 𝗜𝗡𝗩𝗘𝗦𝗧𝗜𝗡𝗚 𝗣𝗛𝗜𝗟𝗢𝗦𝗢𝗙𝗬 𝗧𝗢 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣

Yi He applied Duan Yongping's investment philosophy and Warren Buffett's to Binance's management style.

Choose the best assets. HODL for the long term. Ignore short-term noise.

For her, these "assets" are not just BTC or BNB.

It's about talent, systems, and user trust.

"Prices may diverge from value in the short term, but will ultimately converge in the long run."

This sentence is about investing.

But it also perfectly illustrates how great organizations are built.

𝗕𝗨𝗜𝗟𝗗 𝗦𝗬𝗦𝗧𝗘𝗠𝗦, 𝗡𝗢𝗧 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟 𝗠𝗢𝗡𝗨𝗠𝗘𝗡𝗧𝗦

After Yi He took over HR at Binance, she began reshaping the organizational structure.

The goal is not to find talent that serves leaders.

Instead, she seeks those willing to take responsibility, be creative, and put users first.

She hopes Binance will never rely on any single individual, including Changpeng Zhao.

This is precisely Duan Yongping's philosophy:

Great founders are not the "irreplaceable" ones.

But to find someone who can build a system that can continue to exist even without them.

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 𝗜𝗦 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗬, 𝗡𝗢𝗧 𝗣𝗥𝗜𝗩𝗜𝗟𝗘𝗚𝗘

Yi He once said something that very few CEOs are willing to admit publicly:

"If employees are unhappy, they blame me. If users are dissatisfied, they also blame me."

In an industry filled with hype and blame culture, this attitude is quite rare.

She won't hide behind rules and procedures.

She chooses to take responsibility.

And responsibility builds trust.

Trust creates long-term value.

𝗧𝗛𝗘 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 𝗪𝗢𝗥𝗧𝗛 𝗧𝗛𝗜𝗡𝗞𝗜𝗡𝗚 𝗔𝗕𝗢𝗨𝗧

In an era where everyone is busy chasing trends, launching tokens, and pushing short-term KPIs,

Yi He reminded us of a fundamental yet crucial truth:

"Windfalls cannot be chased. Become the windfall yourself."

Are you building a project, a team, or a career?

Stop and seriously ask yourself:

Are you really creating true value?

Or are you just in it for business?