The most outstanding

  • The Weeknd's After Hours Til Dawn tour, in collaboration with Binance, is the first international concert tour powered by Web3.

  • We're giving away official souvenir NFTs to everyone who purchased tickets to The Weeknd's international tour (restrictions may apply depending on where you live).

  • Souvenir NFTs allow fans to create and maintain an official digital record of their tour attendance, as well as giving them the chance to pick up signed merchandise and gain access to exclusive, invitation-only events.

  • Hearing about Web3 and NFTs, fans of The Weeknd may be suspicious or curious. That is why we have Binance Academy, a web portal that offers educational material related to cryptocurrencies to anyone who wants to know more about this sector.

Binance is honored to collaborate with multi-award-winning artist The Weeknd on his After Hours Til Dawn tour. In this article, we'll look at how to claim souvenir NFTs from your international tour and explain to fans new to the world of cryptocurrencies the best way to get familiar with the industry.

For us it is an honor to collaborate with The Weeknd on this international tour and help introduce Web3 to his fans around the world. As those who have followed the tour closely will already know, thanks to Binance if you attend one of the concerts you can receive an official souvenir NFT (restrictions may apply depending on where you live).

Thanks to Web3, with these NFTs you can keep a memory of your attendance at the concert. Is it too modern for you? Learn all about it by clicking here. However, please note that only people who attend the following concerts will be eligible to receive a souvenir NFT (as of March 2023):

  • Barcelona, ​​Spain)

  • Bogota Colombia)

  • Brussels, Belgium)

  • Buenos Aires, Argentina)

  • Guadalajara Mexico)

  • Horsens (Denmark)

  • Lima (Peru)

  • Madrid Spain)

  • Mexico City (Mexico)

  • Milano, Italy)

  • Monterrey Mexico)

  • Oslo (Norway)

  • Prague (Czech Republic)

  • Rio de janeiro Brazil)

  • São Paulo Brazil)

  • Stockholm (Sweden)

  • Tallin (Estonia)

  • Warsaw (Poland)

How to claim a souvenir NFT

If you have tickets to one of the aforementioned The Weeknd concerts, you're in luck because we have a souvenir NFT for you. But how can you claim it?

Step 1: You will receive an email from Ticketmaster (domain name: @ticketmaster.com) with a link and NFT code to claim your exclusive souvenir NFT. Click on [Claim] and you will be redirected to the corresponding page. Select [I am not a US resident] to continue.

Codes are sent in batches, so if you qualify and are eligible for one but haven't received it yet, we ask that you wait a little longer. It may be sent closer to the date of the concert you are attending.


Step 2: Tap [Sign in/Sign up] to log in to your Binance account. If you don't already have an account, follow the instructions to create one: plus, you won't be charged any additional fees if you sign up to claim your NFT. Of course, if you want to receive your NFT, make sure you have completed the identity verification of your account.

Step 3: The NFT code should be inserted automatically. If not, you can find it in the email Ticketmaster sent you and enter it manually. Read and agree to the NFT terms of use and select [Claim NFT].

Step 4: Once you have successfully claimed your NFT, it will be sent to your account instantly. Select [Share with my friends] to post the NFT to your social networks.

Step 5: To view your NFT, select [View your NFT wallet] and you will be redirected to your Binance NFT account. If you have not completed identity verification for your account, you will need to do so in order to view the NFT.

Please note that each account can only receive one souvenir NFT and these will be available while supplies last. If you have purchased multiple tickets, you can share the corresponding redemption codes with other attendees who did not receive one. See you on tour!

We explain what souvenir NFTs consist of

If you're new to cryptocurrencies, you may be wondering what souvenir NFTs are. In fact, what is an NFT? Well, an NFT or non-fungible token is a type of unique digital asset that cannot be replaced by another identical item. In short, they are tokens that represent the ownership or authenticity of unique digital content.

As for the souvenir NFTs created by Binance in collaboration with The Weeknd, these tokens allow fans to create and maintain an official digital record of their tour attendance.

Basically, it would be like the 21st century version of keeping physical concert tickets or stickers as souvenirs. It can also be a fun way for people to delve into the world of Web3 and blockchain technology and access additional exclusive content from The Weeknd.

Learn for free about Web3 and cryptocurrencies

«We face the second chapter of the tour with incredible momentum. The response has been impressive and it has all been thanks to the support of Binance,” stated The Weeknd. «The international leg of the tour will showcase the innovative and creative nature of cryptocurrencies like never before. See you there."

If you've come this far because you're a The Weeknd fan rather than a Binancian, you may still have qualms about this whole Web3, cryptocurrency, and blockchain thing. You are right, because it is best to always do your own research and clear up all your doubts before you decide to embark on a company that seems strange and complex. But where should you start?

At Binance we believe that knowledge should be available to everyone. That is why we have Binance Academy, a web portal that offers educational material related to cryptocurrencies to anyone who wants to know more about this sector. There you will find various courses that cover all the fundamental aspects of the sector and that you can do completely free. Don't let yourself be blinded by those lights that The Weeknd talks about and start your adventure in the cryptocurrency sector today.

Claim your souvenir NFT

  • What is an NFT?

  • Binance Academy: welcome to the world of cryptocurrencies

  • The Weeknd's souvenir NFTs

If you would like to learn more about The Weeknd's After Hours Til Dawn world tour, sponsored by Binance, visit theweeknd.com/tour.

Risk warning: investing in crypto assets is not regulated, may not be suitable for retail investors and the entire amount invested may be lost. It is important to read and understand the risks of this investment which are explained in detail in this location.