According to TechFlow, Michael Lewis, the author of "The Big Short", said in an interview that FTX paid US$55 million and US$35 million in marketing fees to American football player Tom Brady and NBA star Steph Curry respectively. Both were three-year promotional cooperations, with 20 hours of work per year.

FTX wrote in an NBA All-Star promotion post that Steph Curry became part of the company as a global ambassador in 2021 and has an equity stake.