E-commerce, dropshipping, and digital marketing are undergoing the biggest transformation of the decade, and Medellín is at the epicenter of this revolution. Effix Fair 2026, held at Plaza Mayor, has established itself as the ultimate event for digital business creators in Latin America.
However, the tech landscape took a historic turn this year: Binance Latam joined as a Platinum Sponsor, officially marking the definitive bridge between the Web3 ecosystem and traditional e-commerce.