$BAT BAT (Basic Attention Token) is the native digital token of the privacy-focused internet and digital advertising ecosystem, and the direct economic engine of the Brave browser. The project was designed to reshape the traditional online advertising model by eliminating intrusive intermediaries, protecting users’ data, and transparently redistributing advertising revenue among users, content creators, and publishers.
Technical Architecture and Integration with the Brave Browser
BAT is built on a hybrid architecture that combines the security of the Ethereum network with the Brave browser’s ability to process data locally:
Multi-Network Token Standard (ERC-20 & Solana Integration): The token is issued on the Ethereum network as its primary standard, with support extended to the Solana network to enable micro-payments and instant transfers with very low gas fees.
On-Device Attention Measurement Algorithms: The Brave browser calculates users’ engagement with and attention to ads locally on their devices, without sending personal browsing data to external servers, ensuring the highest levels of privacy.
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