Odaily Planet Daily News Binance and popular artist The Weeknd (nicknamed "Potsai") have collaborated to launch a metaverse world called "Metaverse Dimension", where users can participate in treasure hunting challenges, unlock exclusive areas, content and rewards, and "Bringing The Weeknd's creative world to life in new ways." Binance said users who solve puzzles in the Metaverse could win tickets to future Weeknd concerts as well as exclusive merchandise.