Coinbase overlaid fast-paced Subway Surfers gameplay footage onto their Q4 and full-year 2025 earnings recap video posted on X, using the popular TikTok/brainrot trend of split-screen endless runner clips to capture and hold viewer attention amid dry financial updates.
This clever, meme-inspired tactic aimed to make the earnings content more engaging and shareable, especially for younger or crypto-native audiences, rather than relying on traditional dry transcripts or standard calls.
The move sparked widespread online discussion, blending corporate reporting with viral internet culture to potentially keep shareholders (and casual viewers) “locked in” despite any disappointing results like a revenue miss.
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