affordability

Something unusual is happening in the U.S. economy — and it’s not just a “slowdown.” The latest data shows that Americans are finding it harder than ever to afford everyday essentials, from cars to homes to household goods.

🚗 Vehicles: The 50-Year Low

Car affordability has hit 52 points, the lowest since the 1970s. For many families, buying a new car has become nearly impossible without major financing.

🏠 Homes: Out of Reach for Millions

Housing affordability has dropped to 38 points — levels not seen since the early 1980s. Rising prices and higher mortgage rates have locked millions out of the dream of homeownership.

🛋️ Household Goods: Slipping Away

Even durable goods like furniture and appliances are becoming harder to buy. The 74-point affordability score marks a three-year low.


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📉 What It Really Means

The numbers point to a deeper issue: a decline in real purchasing power. While asset prices (like real estate and stocks) have surged, everyday affordability has collapsed. It’s not just a recession — it’s a shift in living standards.

Economists warn that when consumers can’t spend, the entire economic engine starts to sputter. After all, the U.S. economy runs largely on consumer spending — and that engine now seems to be running on fumes.


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🌍 The Road Ahead

Experts say this moment calls for smart reform and innovation, not panic. Technology, fair policy, and financial inclusion could help restore balance between asset growth and affordability.

Until then, Americans are navigating a tough reality — one where making ends meet has become a daily challenge.


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