Google’s core Search business remains dominant, but the real test is whether it can successfully absorb AI without losing its advertising moat.

Sundar Pichai has made it clear the company is willing to sacrifice short-term Cloud revenue to prioritise frontier AI research and Gemini development. At the same time, AI Overviews and deeper Gemini integration are already being positioned as growth drivers rather than threats to Search.

The question is no longer whether Google can build strong AI models — it’s whether it can protect and expand its core cash engine while doing so.

Do you think Google is successfully defending Search in the AI era, or is the risk still underappreciated?

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