Binance's Qafila 2026 campaign rewards Gen Z users driving digital finance adoption across the region :
new data from Binance - the world’s largest cryptocurrency exchange by trading volume and number of registered users - reveals that 50 per cent of users across that geography are aged 18-29.#Binance #BinanceExplorers #BinanceQafila
Binance says Qafila reflects its “commitment to evolving alongside its community” as user needs extend across trading, earning, payments, learning and access to global financial markets.
The Qafila initiative arrives against a backdrop of growing digital financial participation in the region, supported by new Binance user data that highlights the rising influence of Gen Z and broader adoption of digital financial services across MENA and Pakistan.
The 18-29 age group, representing the adult Gen Z demographic, accounts for 50 per cent of the Binance user base across MENA and Pakistan, rising to 54% in Pakistan.
“MENA and Pakistan are priority markets for Binance, where growing digital adoption is changing what users expect from financial services,” he tells The National.
“Our focus is to evolve alongside our community, bringing greater choice, practical utility and education into one ecosystem through our vision of All Finance on Binance.
Erk adds: “Qafila celebrates that community and the different ambitions driving its financial journey.”
Named after the concept of a caravan, the word draws on an idea familiar across Arabic- and Urdu-speaking communities - that of people moving forward together while pursuing their own ambitions.
The Qafila initiative brings that shared purpose into a regional experience, connecting users across markets through participation, discovery and rewards.
Strong numbers tell a story
Beyond demographic trends, Binance’s regional data also points to growing engagement across its ecosystem.
It reported more than half - 52.9 per cent - of verified users across MENA and Pakistan had engaged with two or more Binance products. ##BinanceSquareTalks #BinanceUpdate
new data from Binance - the world’s largest cryptocurrency exchange by trading volume and number of registered users - reveals that 50 per cent of users across that geography are aged 18-29.#Binance #BinanceExplorers #BinanceQafila
Binance says Qafila reflects its “commitment to evolving alongside its community” as user needs extend across trading, earning, payments, learning and access to global financial markets.
The Qafila initiative arrives against a backdrop of growing digital financial participation in the region, supported by new Binance user data that highlights the rising influence of Gen Z and broader adoption of digital financial services across MENA and Pakistan.
The 18-29 age group, representing the adult Gen Z demographic, accounts for 50 per cent of the Binance user base across MENA and Pakistan, rising to 54% in Pakistan.
“MENA and Pakistan are priority markets for Binance, where growing digital adoption is changing what users expect from financial services,” he tells The National.
“Our focus is to evolve alongside our community, bringing greater choice, practical utility and education into one ecosystem through our vision of All Finance on Binance.
Erk adds: “Qafila celebrates that community and the different ambitions driving its financial journey.”
Named after the concept of a caravan, the word draws on an idea familiar across Arabic- and Urdu-speaking communities - that of people moving forward together while pursuing their own ambitions.
The Qafila initiative brings that shared purpose into a regional experience, connecting users across markets through participation, discovery and rewards.
Strong numbers tell a story
Beyond demographic trends, Binance’s regional data also points to growing engagement across its ecosystem.
It reported more than half - 52.9 per cent - of verified users across MENA and Pakistan had engaged with two or more Binance products. ##BinanceSquareTalks #BinanceUpdate