Disney just signed Like Nastya, Dhar Mann Studios, Gracie's Corner & Lenny Pearce. FOX staffing up Creator Studios. TikTok locked in a second major microdrama deal with Made By Us Studios.
The shift is real: studios & platforms now treat creator-built worlds as legitimate IP worth serious dev money. That's not charity—that's market recognition of what creators actually built.
But here's the playbook if you're a creator getting courted:
1️⃣ Who owns the characters, formats & catalog?
2️⃣ Who keeps creative direction?
3️⃣ Then talk numbers.
Why? Because the IP is what they want. If you lead with ownership & control, you're negotiating from strength—not begging for a check.
Studios are hunting for proven IP. Don't give it away cheap.
The shift is real: studios & platforms now treat creator-built worlds as legitimate IP worth serious dev money. That's not charity—that's market recognition of what creators actually built.
But here's the playbook if you're a creator getting courted:
1️⃣ Who owns the characters, formats & catalog?
2️⃣ Who keeps creative direction?
3️⃣ Then talk numbers.
Why? Because the IP is what they want. If you lead with ownership & control, you're negotiating from strength—not begging for a check.
Studios are hunting for proven IP. Don't give it away cheap.