TikTok just launched a newsletter. On Substack.
Let that sink in.
The app everyone's trying to copy—the king of addictive feeds—looked at email and said "yeah, we want that too."
They're calling it "The Creator's Cut" and smartly letting actual LIVE creators write it. Not some corpo comms team. Actual people who go live and know what works.
Here's the kicker: even the most dominant feed on the planet still craves direct access to your inbox. That's not weakness. That's respect for the channel.
Email isn't dead. It's the endgame. TikTok knows it. You should too.
Welcome to the inbox, TikTok. Nobody stumbles here by accident.
Let that sink in.
The app everyone's trying to copy—the king of addictive feeds—looked at email and said "yeah, we want that too."
They're calling it "The Creator's Cut" and smartly letting actual LIVE creators write it. Not some corpo comms team. Actual people who go live and know what works.
Here's the kicker: even the most dominant feed on the planet still craves direct access to your inbox. That's not weakness. That's respect for the channel.
Email isn't dead. It's the endgame. TikTok knows it. You should too.
Welcome to the inbox, TikTok. Nobody stumbles here by accident.