Wild domain warfare story from 2020-2021:
Original owners wanted 7 figs for uni.com. Uniswap said no.
SBF stepped in, bought it for 7 figs, then pointed it at a Uniswap fork/competitor. Pure power move.
But here's the alpha: Uniswap Labs didn't pay a cent in the end. They went through WIPO domain dispute, proved bad faith use, and forced the transfer in Sept 2021.
Lesson for builders: Lock down your strategic assets EARLY. Domains, trademarks, socials, IP. Don't let whales or trolls hold you hostage later.
Protect your brand or someone else will own it.
Original owners wanted 7 figs for uni.com. Uniswap said no.
SBF stepped in, bought it for 7 figs, then pointed it at a Uniswap fork/competitor. Pure power move.
But here's the alpha: Uniswap Labs didn't pay a cent in the end. They went through WIPO domain dispute, proved bad faith use, and forced the transfer in Sept 2021.
Lesson for builders: Lock down your strategic assets EARLY. Domains, trademarks, socials, IP. Don't let whales or trolls hold you hostage later.
Protect your brand or someone else will own it.
