1.3.1
Why does losing $100 hurt more than gaining $100 feels good?
Because our brain doesn't treat gains and losses equally
Losing something feels like something was taken from us
So we naturally try to get it back...
That's why after losing money, people often make their next decision emotionally:
“I just need to recover it"
And suddenly a $100 loss becomes a $200 loss... then another $100... and another... and another...
and another...
The dangerous part isn't losing money
Dangerous is letting the loss decide what you do next
A loss is information!
It doesn't have to become a mission!!!
~ Think before you act
Why does losing $100 hurt more than gaining $100 feels good?
Because our brain doesn't treat gains and losses equally
Losing something feels like something was taken from us
So we naturally try to get it back...
That's why after losing money, people often make their next decision emotionally:
“I just need to recover it"
And suddenly a $100 loss becomes a $200 loss... then another $100... and another... and another...
and another...
The dangerous part isn't losing money
Dangerous is letting the loss decide what you do next
A loss is information!
It doesn't have to become a mission!!!
~ Think before you act
