1.2.4

Why does a magician make you look somewhere else?

Because the easiest way to control someone's decision isn't to control their hand
It's to control their attention.

While you're watching the obvious thing, something important is happening somewhere else.

A flashy headline...
A huge percentage gain...
A countdown...

“Everyone is buying this”
“Don't miss that”

Your attention gets pulled toward the exciting part, and while you're looking there, you might forget to ask the boring question:
“What am I actually risking?”

The best financial defense isn't knowing every trick

It's knowing when someone is trying to direct your attention

~ Think before you act