Taking advantage of the weekend, did you know that a while ago there was 🎵 Music + Web3: The partnership between #Binance and #theweeknd 🚀
When the music industry and blockchain technology come together, the result is massive.
Binance became the official sponsor of The Weeknd’s After Hours Til Dawn global tour, marking a milestone in integrating Web3 into massive entertainment events.
Key Highlights:
🔸 Digital Souvenirs (NFTs): Concertgoers receive codes to claim official souvenir NFTs, turning traditional tickets into permanent digital collectibles.
🔸 Real Utility: Access to exclusive content, unique experiences, and special merchandise for fans.
🔸 Mass Adoption: A key strategy to bring blockchain technology to millions of people who had never owned a digital wallet before.
👉🏻 Social Impact:
🔸 Direct collaboration with The Weeknd’s XO Humanitarian Fund, joining crypto and philanthropy with millions of dollars in donations.
Attendance for the Binance-sponsored After Hours Til Dawn Tour broke historical records, drawing over 5 million people to massive venues.
🔸 Global Numbers: Surpassed 5.1 million attendees and crossed over $1 billion in revenue.
🔸 Europe: Broke the attendance record at London Stadium with 160,000 people over two nights, and the Wembley Stadium record with 87,000 fans in a single show. It also sold out over 159,000 tickets in Milan (Ippodromo San Siro) and 150,000 in Paris (Stade de France).
🔸 Latin America: Filled iconic stadiums, gathering hundreds of thousands of fans across Mexico, Brazil, Argentina, and Chile.
💬 Would you attend a concert just to collect its exclusive NFT?
Drop your thoughts in the comments! If you were there, leave your proof of attendance below 👇🏻🔥
$BNB $SOL $BTC
Disclaimer ⚠️
The information provided in the previous post is for informational and educational purposes only. It should not be construed as financial, investment, legal, or tax advice. 🚫
When the music industry and blockchain technology come together, the result is massive.
Binance became the official sponsor of The Weeknd’s After Hours Til Dawn global tour, marking a milestone in integrating Web3 into massive entertainment events.
Key Highlights:
🔸 Digital Souvenirs (NFTs): Concertgoers receive codes to claim official souvenir NFTs, turning traditional tickets into permanent digital collectibles.
🔸 Real Utility: Access to exclusive content, unique experiences, and special merchandise for fans.
🔸 Mass Adoption: A key strategy to bring blockchain technology to millions of people who had never owned a digital wallet before.
👉🏻 Social Impact:
🔸 Direct collaboration with The Weeknd’s XO Humanitarian Fund, joining crypto and philanthropy with millions of dollars in donations.
Attendance for the Binance-sponsored After Hours Til Dawn Tour broke historical records, drawing over 5 million people to massive venues.
🔸 Global Numbers: Surpassed 5.1 million attendees and crossed over $1 billion in revenue.
🔸 Europe: Broke the attendance record at London Stadium with 160,000 people over two nights, and the Wembley Stadium record with 87,000 fans in a single show. It also sold out over 159,000 tickets in Milan (Ippodromo San Siro) and 150,000 in Paris (Stade de France).
🔸 Latin America: Filled iconic stadiums, gathering hundreds of thousands of fans across Mexico, Brazil, Argentina, and Chile.
💬 Would you attend a concert just to collect its exclusive NFT?
Drop your thoughts in the comments! If you were there, leave your proof of attendance below 👇🏻🔥
$BNB $SOL $BTC
Disclaimer ⚠️
The information provided in the previous post is for informational and educational purposes only. It should not be construed as financial, investment, legal, or tax advice. 🚫