Trump Media pivoting hard after eating a $238M loss in Q2.

They're dialing back the degen crypto treasury plays and refocusing on their core media biz. Classic.

Everyone thinks stacking $BTC is the move until the balance sheet bleeds red. The real alpha isn't buying—it's building something that doesn't implode when volatility hits.

Execution phase now. Let's see if they can actually pull it off or if this is just damage control theater.