X Is Changing How Creators Earn. Original Content Now Matters More. X has introduced its Original Content Rewards Program, while closing new enrollment for the existing Revenue Sharing program. At first glance, this looks like another creator monetization update. I think the bigger change is in what X is actually trying to reward. The new program puts more weight on original ideas, analysis, reporting, expertise, commentary, creativity, and personal perspective. Simply reposting someone else's content and adding a short caption is not enough. That distinction matters. X specifically says that minor edits, descriptive summaries, attribution, simple text overlays, or low-value reactions generally don't count as meaningful transformation. If the main value still comes from someone else's content, the post may not qualify as original. For creators who want to qualify, the main requirements include: • At least 500 verified followers • At least 500,000 Home Timeline impressions from verified users in the last 90 days • An X Premium, Premium+ or Premium Business subscription • A Personal or Business account in good standing • Regularly posting original content Eligible creators earn from qualified impressions, which are unique impressions from Premium users on the Home Timeline where at least 50% of the post is visible. Payments are scheduled every two weeks. There is also a clear shift for existing Revenue Sharing creators. Revenue Sharing earnings continue through September 7, 2026, with access to apply for Original Content Rewards rolling out from September 8. But the part I find most useful is much simpler: Before posting, ask yourself what you're actually adding. If the post would be just as valuable without your contribution, there probably isn't enough of your own perspective in it yet. That changes the creator game a little. The goal is no longer just to find something people will click on. You need to give them a reason to stay for your take.