Yes, WhatsApp is actively testing a dedicated "Offers & Updates" folder designed specifically to separate promotional messages and transactional notifications sent by large companies from your primary chat list.The primary goal of this feature is to drastically reduce main inbox clutter caused by an influx of business interactions, such as messages from banks or airlines.How the New Folder WorksAutomatic Relocation: Messages from large businesses will land in your main inbox first so you do not miss immediate updates. After a specific time delay, they are automatically relocated to the "Offers & Updates" folder.Testing Time Windows: Meta is currently experimenting with various automated delay durations, with testing windows ranging up to 24 hours before a message gets moved.User Control Options: If you prefer keeping all messages in one unified stream, you will have the toggle option to disable the feature entirely via the application settings.Strict Fixed Timings: Users cannot choose a custom hour window. You must either use Meta's pre-configured automated delay or opt out of the sorting feature completely.Large Business Exclusivity: The filter currently only captures messages from large enterprises. Standard personal accounts and conversations with registered small businesses remain completely unaffected for now.Why This Is Happening NowAccording to Meta’s Q2 2026 financial reporting, business-facing paid messaging tools and specialized WhatsApp subscriptions are driving major company revenue. With over 1 million enterprises actively deploying automated WhatsApp AI agents for marketing, sales, and localized customer support, individual user feeds have increasingly suffered from commercial clutter. This update is intended to strike a clear structural boundary between your casual social conversations and incoming promotional spam.This system is undergoing closed testing with select partners on the WhatsApp Business Platform and does not have a definitive global rollout date yet.If you would like, I can keep an eye out or share updates