🏆 Unexpected World Cup Alpha from New York.

More than **4,500 inmates** at Rikers Island have taken part in **90 World Cup watch parties**, with access earned through **30+ days of good behavior**.

The takeaway? Incentives drive behavior.

Whether it's in corrections, business, or crypto, people respond to clear rewards. The strongest ecosystems don't rely on punishment—they create reasons to participate and stay engaged.

💬 Do you think incentive-based systems are more effective than strict enforcement?

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