Soccer star Lionel Messi joins Sorare, the French NFT exchange game. The captain of the Argentine national team participates as an investor and brand ambassador.
The Argentine, who plays as a striker for French club Paris Saint-Germain, will help Sorare set new standards in the way fans connect with clubs and players.
The first official details were communicated from the company. It was also known that they will also work together to create new content and experiences for fans. Messi has acquired an equity stake in the brand, as part of the deal. For now, the official information does not repair the size of his participation or other terms.
https://twitter.com/Sorare/status/1590313675520638978
Nicolas Julia, CEO and co-founder of Sorare, said the association with Messi marks a great milestone for the company.
We believe Messi will help us set new standards in how we do this, and we look forward to soon sharing the new content and fan experiences we've been collaborating on.
What is Sorare about?
Sorare is a blockchain-based, fantasy-style football game in which one can play with officially licensed digital cards and win prizes or money every week. Managing teams of five in fantasy football tournaments is allowed. The cards themselves are non-fungible tokens, or NFTs, virtual collectible items that maintain a record of ownership that is tracked on the blockchain.
The Paris-based startup, which was last valued at $4.3 billion, has more than 2 million users in more than 185 countries and is associated with more than 300 sports teams and leagues, including Spain's La Liga and the German Bundesliga.
It has recently expanded beyond its primary focus on soccer to other sports, including basketball and baseball. Messi himself referred to the agreement with the brand.
Fans have always looked for ways to express their passion and get closer to the players and teams they love. Sorare's combination of a fantasy game with digital collectibles gives fans new ways to do it, anywhere in the world.
other stars
Messi's arrival in Sorare adds to a series of deals with sports stars and crypto platforms. French soccer player Kylian Mbappe and American tennis legend Serena Williams have previously announced partnerships with Sorare.
how to play
Each fan can build fantasy teams or simply collect the most valuable player cards to trade them for financial gain. The cards are unique and can be verified on the blockchain, unlike other types of sports cards.
This means that whoever owns the card has true ownership of your cards. You can do whatever you want with them, whether it's using them in other games, selling them on external markets, or even displaying them on a website.
Each season there is a limited supply of cards, which never expire. The tournaments are also free to play, this means there is no limit to the number of tournaments you can enter.
It is an informative content does not contain investment advice