The World Gold Council has released its 2025 overview, painting the brightest picture in precious metal history as both demand and prices smashed through all previous ceilings.
🔹 For the first time ever, total global gold demand surpassed the 5,000 ton mark. Combined with a relentless price rally, hitting new highs 53 times throughout the year, the total value of demand reached $555 billion, a massive 45% increase year over year.
🔸 $XAU ETFs added 801 tons to their holdings, while bar and coin demand hit a 12 year high. Central banks remained major players, purchasing 863 tons, although the pace has slowed slightly compared to the previous three years. Notably, technology demand remained stable, supported by the AI boom.
Entering 2026 with forecasts of escalating geopolitical tensions, will ETF inflows and central bank buying be strong enough to carry the market while the jewelry sector remains under pressure from historically high prices?
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