Bitcoin has gained a deeper role at Steak ’n Shake after the company confirmed a $10 million purchase for its reserve.
The American fast food chain said the move supports long-term adoption and payment efficiency. The announcement came eight months after Bitcoin payments launched across its US restaurants.
Bitcoin purchase strengthens long-term treasury strategy
Bitcoin now sits at the center of Steak ’n Shake’s treasury policy following the latest acquisition. The company disclosed the purchase through its official X account on Saturday. It did not share execution timing or whether the amount was accumulated gradually.
Our newly remodeled Steak n Shake leans hard into nostalgia. Funded by beef tallow and bitcoin pic.twitter.com/2Z0gfRjMgp
— Steak 'n Shake (@SteaknShake) August 29, 2025
Steak ’n Shake stated that all Bitcoin payments are retained as digital assets. None of the funds is converted into dollars. Each transaction flows directly into the Strategic Bitcoin Reserve.
The company described itself as the first major restaurant chain to hold Bitcoin as a reserve asset. It positioned the strategy as a permanent shift rather than a short-term promotion. Management linked the policy to operational efficiency and brand differentiation.
Bitcoin payments linked to sales and cost improvements
Bitcoin payments have contributed to improved financial performance, according to company statements. Steak ’n Shake reported same-store sales gains since launching the payment option in May. Sales increased by about 10.7$ in the second quarter.
The third quarter delivered a further 15% increase in sales. The company said this performance exceeded several major competitors. Those included McDonald’s, Burger King, Taco Bell, and Starbucks.
At the Bitcoin 2025 conference, Chief Operations Officer Dan Edwards outlined the benefits. He said Bitcoin reduced payment processing costs by roughly 50%. He also noted faster checkout times for customers.
Edwards described Bitcoin as beneficial for customers, merchants, and the broader community. The remarks reinforced the company’s commitment to retaining Bitcoin rather than selling it.
Bitcoin branding expands into menus and global markets
Bitcoin branding has become part of Steak ’n Shake’s menu and promotions. The company introduced a Bitcoin Burger with a branded bun. It also launched a Bitcoin Meal program tied to rewards and charitable contributions.
Last October, the chain pledged to donate 210 satoshis from every Bitcoin Meal sold. The donations support Open Sats Initiative Inc over 12 months. The company has not shared a projected donation total.
Customers who register for Bitcoin meals can receive five dollars in Bitcoin through the Fold app. The process requires receipt submission and account activation.
In November, Steak ’n Shake expanded into El Salvador. The move followed participation in the country’s Bitcoin Histórico event. Executives said the country’s Bitcoin stance aligned with company values.
The reserve purchase signals that Bitcoin remains a core element of Steak ’n Shake’s strategy. The company continues to integrate digital assets into payments, branding, and expansion plans.
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