Everyone’s talking about the World Cup—discussing matches and prediction markets.

But nobody’s paying attention to whether Visa $V , which is the main payment infrastructure behind it all, has started to rise yet!!

Visa is FIFA’s global partner and the official payment technology partner of the FIFA World Cup 2026. It’s one of the core payment infrastructures in the World Cup’s consumer spending chain.

That means Visa is directly carding into the entire spending chain of “buying tickets, entering the venue, paying at the stadium, buying merchandise, and making tourism payments.”

At the current price of $362.13, it’s up for the fifth consecutive trading day!! And it’s hitting a new 52-week high.

I personally bought it before the World Cup, at around $319.

I also mentioned it to friends and in group chats before.

But because M crashed 71%, I watched the World Cup go on for more than ten days, so I used my Visa position to top up M.

I sold too early—full-on “sold at the peak”!!
I hate knockoffs—I hate knockoffs.

But recently M has been rallying again, so I won’t complain now.

Visa’s earnings report is solid on its own, and when you layer on a global consumption scenario like the World Cup, the market is seeing again the value of its payment gateway.

That said, Visa is too big for the World Cup alone to determine its full-year profit. Going forward, we still need to see whether cross-border transactions can keep getting strong, whether consumption data from the host cities can continue, and whether the next earnings report can still beat expectations.

Fans are here to celebrate wildly—Visa is here to collect the money.
Looking forward to Visa’s great performance.

For personal observation only and does not constitute investment advice. DYOR