People always ask why giants like Starbucks or Nike haven’t moved their core businesses on-chain yet.
The answer isn’t technical complexity. It’s accounting.
Today, let’s skip charts and indicators and talk about something far more practical:
How real businesses think:
When I speak with founders and executives from traditional companies about Web3, their responses are almost identical:
“The costs are unpredictable. We can’t run a business like this.”
In Web2, the logic is simple. You build an app, pay fixed server and infrastructure costs, and as users scale, margins usually improve. Costs are forecastable. CFOs love that.
Public blockchains flip this model upside down. Every user action costs gas. When networks get busy, fees spike. Users churn. Projects step in to subsidize costs just to keep activity alive.
From a corporate finance perspective, this “pay-per-action + volatile pricing” model is a nightmare especially for publicly listed companies that need stable, explainable financials.
That’s why I got genuinely interested when I recently dug into Vanar.
Instead of obsessing over TPS numbers (which mostly matter to speculators), Vanar focused on something more fundamental: business predictability.
It introduced a Web2-style billing model where developers can lock in costs upfront, while end users interact with applications at zero gas.
Think of it this way:
Most blockchains operate like a coin-operated phone you pay every time you speak and pray the line doesn’t cut out when coins run low.
Vanar works more like an unlimited data plan a fixed fee, stable usage, no surprise bills.
This kind of certainty is exactly what large enterprises care about. Big companies don’t fear spending money; they fear uncontrolled risk.
That’s why models like this are far more attractive to partners such as cloud providers and hardware giants they can plan, budget, and scale without nasty surprises.
So instead of staring at the K-line of $VANRY all day, it’s worth understanding the moat underneath. When Web3 eventually serves tens of millions of real users, only infrastructure with predictable, enterprise-friendly cost structures will survive.
The era of coin-operated blockchains won’t scale forever.
Certainty always wins in the end.
