MELI SHUTS DOWN MERCADO COIN, BUT $MELI KEEPS THE BITCOIN STACK
Mercado Libre is ending Mercado Coin on April 17, closing a nearly four-year user incentive experiment. Users can still sell the token in-app, use discounts, or be auto-converted to fiat, while stablecoin transfers and crypto transactions remain active and the company still holds over $38 million in BTC.
Watch the open closely. Treat the shutdown as a cleanup, not a full crypto exit. Let the market show whether liquidity hits the name or if buyers defend the core crypto rails. Fade emotion, wait for the sweep, and only chase strength after reclaiming key levels.
I think this matters because Mercado Libre is trimming a non-core product while keeping the more durable crypto rails alive. That usually signals discipline, and the BTC treasury plus retained trading functionality suggest crypto exposure is still strategically relevant, not dead weight.
Not financial advice. Manage your risk.
#Bitcoin #CryptoNews #MELI #MercadoLibre #Web3 ⚡