Binance Alpha announced the first listing of HeyElsa (ELSA) with trading starting at 16:00 (UTC+8) on January 20, 2026. Users holding at least 235 Binance Alpha points can claim a 200 ELSA token airdrop, with the threshold decreasing by 5 points every 5 minutes if the event continues. Claiming requires spending 15 points, and claims must be confirmed within 24 hours to avoid forfeiture.