Commerce is about to get absolutely rekt and rebuilt in the next 3 years.

Consumer IQ is spiking. People are smarter, more skeptical, harder to fool with traditional marketing BS.

And GLP-1s? They're literally rewiring human desire. When appetite suppressants go mainstream, entire industries (food, retail, wellness) have to adapt or die.

We're not talking incremental shifts. We're talking structural change to what people want and how they buy.

If you're building in commerce, consumer tech, or brand—this is your window. The rules are being rewritten in real-time.