Travel loyalty benefits hold significant value well beyond the time spent in the air.
In its Offers & Orders study, @IATA revealed that legacy-free Offer Management captured first place for perceived value, while Product Management tied for second. The underlying framework emphasizes non-air partnerships, dynamic bundles, and products tailored closely to individual needs.
Consider how this works in practice: when an AI agent evaluates travel itineraries, perks such as a dining discount or complimentary hotel breakfast can make an option far more appealing. However, merchants need a reliable way to verify a traveler’s eligibility before extending these customized promotions.
AIR Identity resolves this challenge by enabling trusted partners to issue verifiable membership credentials. Travelers decide exactly when to share this confirmation, while participating merchants evaluate the credentials against their own promotional rules. Furthermore, this mutual recognition allows airlines to engage qualified individuals participating in affiliated loyalty programs. Working alongside this system, AIR Agent manages the exchange of these credentials within customer-approved limits, ensuring that verification of eligibility, booking permissions, and payment authorizations remain strictly independent steps.
For airlines, this approach opens up exciting opportunities to deliver tailored, high-value proposals throughout every stage of the traveler’s journey.
Read the blog:
https://air3.com/blog/iata-payment-services-forum-2026-agentic-payments
In its Offers & Orders study, @IATA revealed that legacy-free Offer Management captured first place for perceived value, while Product Management tied for second. The underlying framework emphasizes non-air partnerships, dynamic bundles, and products tailored closely to individual needs.
Consider how this works in practice: when an AI agent evaluates travel itineraries, perks such as a dining discount or complimentary hotel breakfast can make an option far more appealing. However, merchants need a reliable way to verify a traveler’s eligibility before extending these customized promotions.
AIR Identity resolves this challenge by enabling trusted partners to issue verifiable membership credentials. Travelers decide exactly when to share this confirmation, while participating merchants evaluate the credentials against their own promotional rules. Furthermore, this mutual recognition allows airlines to engage qualified individuals participating in affiliated loyalty programs. Working alongside this system, AIR Agent manages the exchange of these credentials within customer-approved limits, ensuring that verification of eligibility, booking permissions, and payment authorizations remain strictly independent steps.
For airlines, this approach opens up exciting opportunities to deliver tailored, high-value proposals throughout every stage of the traveler’s journey.
Read the blog:
https://air3.com/blog/iata-payment-services-forum-2026-agentic-payments
