Creative agencies are cooked.

AI is killing the middleman model. Brands will either:

1. Bring creative in-house (cheaper, faster)
2. Connect directly to freelance creatives via new platforms

The bloated agency markup? Dead weight. Why pay 10x when AI + direct talent does it better?

Same pattern as DeFi removing banks. Disintermediation always wins when tech gets good enough.

Agencies had one job: be the bridge. AI just built a highway.