GROUND: THE QUIET BET ON INVISIBLE DEFI
What if the next wave of DeFi adoption isn’t about teaching users more?
What if it’s about making DeFi invisible?
That’s what @ground_onchain is building.
Ground provides infrastructure that lets fintechs, wallets, exchanges and treasuries embed onchain yield without building the entire DeFi stack themselves.
Wallets. Yield routing. Multichain execution. Accounting. RWA access. Withdrawals.
One API. Complex infrastructure underneath. Simple financial experience on top.
The team makes the thesis even stronger.
@rmcuming brings Compound Treasury and Superstate experience, while @realsamyoon brings deep engineering expertise. @GoodStephV leads operations, with @codywang999 adding Coinbase/Base experience.
But here’s the interesting part:
The product appears ahead of the marketing.
Ground has live infrastructure, production contracts, a sandbox and a growing DeFi/RWA ecosystem, yet its public visibility remains relatively low.
From a CMO lens, that’s not just a weakness.
It’s an opportunity.
Ground shouldn’t chase retail hype.
It should own the category:
The infrastructure turning idle fintech balances into productive financial accounts.
Because the biggest crypto UX breakthrough may be simple:
Users stop thinking about DeFi altogether.
Research Byte by MMYamusa
What if the next wave of DeFi adoption isn’t about teaching users more?
What if it’s about making DeFi invisible?
That’s what @ground_onchain is building.
Ground provides infrastructure that lets fintechs, wallets, exchanges and treasuries embed onchain yield without building the entire DeFi stack themselves.
Wallets. Yield routing. Multichain execution. Accounting. RWA access. Withdrawals.
One API. Complex infrastructure underneath. Simple financial experience on top.
The team makes the thesis even stronger.
@rmcuming brings Compound Treasury and Superstate experience, while @realsamyoon brings deep engineering expertise. @GoodStephV leads operations, with @codywang999 adding Coinbase/Base experience.
But here’s the interesting part:
The product appears ahead of the marketing.
Ground has live infrastructure, production contracts, a sandbox and a growing DeFi/RWA ecosystem, yet its public visibility remains relatively low.
From a CMO lens, that’s not just a weakness.
It’s an opportunity.
Ground shouldn’t chase retail hype.
It should own the category:
The infrastructure turning idle fintech balances into productive financial accounts.
Because the biggest crypto UX breakthrough may be simple:
Users stop thinking about DeFi altogether.
Research Byte by MMYamusa