Hyundai Motor CEO José Muñoz unveiled the automaker's largest product rollout plan, saying it will launch more than 100 new and updated models to compete in the hot U.S. hybrid market against Toyota and defend against rivals in other regions. According to Sina Finance, the plan was formally announced on Wednesday at Hyundai Motor's CEO Investor Day in Seoul.

The South Korean automaker said it will enter 18 new segments, including midsize pickup trucks, light commercial vehicles, and body-on-frame models. Of the new and updated models, 58 will go to its largest market, the United States, 41 to Europe, 26 to India, and 22 to China, with some models launching across regions at the same time.

Hyundai is reshaping its lineup as global demand for battery electric vehicles weakens, seeking to diversify its powertrain strategy by expanding hybrids and extended-range electric vehicles while continuing to develop EVs. In the United States, adding more hybrid models should help protect market share, as consumers are buying more hybrid vehicles amid high oil prices.

Seven of the planned 100 models will debut in the next eight months, including the all-new Tucson midsize SUV and Tucson hybrid, the all-new Ioniq 3 compact electric vehicle, and Hyundai's first Santa Fe extended-range electric vehicle. The extended-range version targets a combined driving range of more than 600 miles (966 kilometers), uses a new battery, and is set to charge 40% faster than the previous cell. It will be produced at Hyundai's Alabama plant.