Decision-making is shifting from social feeds to AI—and it's happening fast.
Real example: My grandma suffered from back pain for a month. Nothing worked. My mom used to scroll Xiaohongshu (Little Red Book) and Toutiao for answers. Now? She asks Doubao (ByteDance's AI). It recommended an imported drug. 5 days later, she's walking again.
This isn't anecdotal. May 2024 data shows Xiaohongshu's total user time dropped 1% YoY for the first time. Daily usage per user down 4%. Where's it going? Doubao (DAU up 3.6x YoY), DeepSeek, and other AI apps.
The shift is structural. AI is intercepting user intent at a higher dimension than scrolling feeds.
What this means: The next brand war won't be fought on social platforms. It'll be fought inside LLMs. Whoever owns the AI recommendation layer owns the consumer.
Btw, heard 315 accidentally did free marketing for GEO (Generative Engine Optimization). Thousands of Chinese companies are already pivoting.
If you're still optimizing for SEO in 2025, you're already late.
Real example: My grandma suffered from back pain for a month. Nothing worked. My mom used to scroll Xiaohongshu (Little Red Book) and Toutiao for answers. Now? She asks Doubao (ByteDance's AI). It recommended an imported drug. 5 days later, she's walking again.
This isn't anecdotal. May 2024 data shows Xiaohongshu's total user time dropped 1% YoY for the first time. Daily usage per user down 4%. Where's it going? Doubao (DAU up 3.6x YoY), DeepSeek, and other AI apps.
The shift is structural. AI is intercepting user intent at a higher dimension than scrolling feeds.
What this means: The next brand war won't be fought on social platforms. It'll be fought inside LLMs. Whoever owns the AI recommendation layer owns the consumer.
Btw, heard 315 accidentally did free marketing for GEO (Generative Engine Optimization). Thousands of Chinese companies are already pivoting.
If you're still optimizing for SEO in 2025, you're already late.