Currently, industries like airlines, telecommunications, and banking are required to authenticate every new customer during registration. These individual verifications carry a price tag of up to $130. However, this expensive process is constantly duplicated across the industry whenever a person joins a different company, and the initial proof of identity generates absolutely no return on investment.
Meanwhile, advertisers are paying for the opposite end of this inefficiency. Between 20 and 30% of the signups they purchase turn out to be bots, with this fraudulent activity typically discovered long after the marketing budget has been spent.
The verified audience network from AIR is designed to solve both of these problems simultaneously. By utilizing the same network, platforms can unlock an entirely new stream of revenue while advertisers enjoy a lower Customer Acquisition Cost, widely known as CAC.
The process is straightforward and highly secure. First, a platform confirms that a member is a genuine real person who is over 18 and located within your specific market. To remain fully GDPR-aligned and ensure no personal data is ever shared, the system transmits only a simple yes or no attestation. Once this qualified and verified user arrives at the destination, the budget of the advertiser is released. For each successful confirmation provided, the originating platform collects a fee.
This strategy effectively brings verified humans in and keeps the bots out. Ultimately, advertisers can stop wasting their budgets on traffic that was never human, while platforms are able to successfully monetize the identity checks they have already financed.
Meanwhile, advertisers are paying for the opposite end of this inefficiency. Between 20 and 30% of the signups they purchase turn out to be bots, with this fraudulent activity typically discovered long after the marketing budget has been spent.
The verified audience network from AIR is designed to solve both of these problems simultaneously. By utilizing the same network, platforms can unlock an entirely new stream of revenue while advertisers enjoy a lower Customer Acquisition Cost, widely known as CAC.
The process is straightforward and highly secure. First, a platform confirms that a member is a genuine real person who is over 18 and located within your specific market. To remain fully GDPR-aligned and ensure no personal data is ever shared, the system transmits only a simple yes or no attestation. Once this qualified and verified user arrives at the destination, the budget of the advertiser is released. For each successful confirmation provided, the originating platform collects a fee.
This strategy effectively brings verified humans in and keeps the bots out. Ultimately, advertisers can stop wasting their budgets on traffic that was never human, while platforms are able to successfully monetize the identity checks they have already financed.
