THE “NIU LAI” BOX OFFICE PHENOMENON: TOO BAD TO MISS
Chinese animated film Niu Lai has unexpectedly gone viral after netizens roasted its notoriously rough production quality.
Reportedly, the movie was made by a tiny two-person team over 5 years. Some even speculate that the team may have been targeting a film subsidy of up to ¥1M from Liaoning Province.
Ironically, being “so bad it’s unbelievable” sparked massive curiosity. People started going to theaters just to see it for themselves and check in, driving both discussion and box office numbers.
Niu Lai has reportedly now ended its nationwide theatrical run, with the director confirming that its official cinema release has come to an end.
Final box office: around ¥3M.
Sometimes, being bad is the best marketing.
Meanwhile, the $牛来 has gone parabolic, hitting a new ATH around $40M MC in just a few days.
Could this little bull become the next major runner and bring the memecoin season back to life?
Let’s see if 牛来 can keep the momentum going. 👀
Chinese animated film Niu Lai has unexpectedly gone viral after netizens roasted its notoriously rough production quality.
Reportedly, the movie was made by a tiny two-person team over 5 years. Some even speculate that the team may have been targeting a film subsidy of up to ¥1M from Liaoning Province.
Ironically, being “so bad it’s unbelievable” sparked massive curiosity. People started going to theaters just to see it for themselves and check in, driving both discussion and box office numbers.
Niu Lai has reportedly now ended its nationwide theatrical run, with the director confirming that its official cinema release has come to an end.
Final box office: around ¥3M.
Sometimes, being bad is the best marketing.
Meanwhile, the $牛来 has gone parabolic, hitting a new ATH around $40M MC in just a few days.
Could this little bull become the next major runner and bring the memecoin season back to life?
Let’s see if 牛来 can keep the momentum going. 👀