According to Jin10, at Tencent's 2026 second-quarter earnings conference call on August 12, Chief Strategy Officer James Mitchell said domestic token prices are indeed very low, but domestic token production costs are also extremely low and far below market perception and estimates. He said the token business can still maintain positive gross profit even with low prices, and that the gross margins of WorkBuddy paying users and Tencent's model services are already comparable to Tencent Cloud's overall gross margin. He added that WorkBuddy's overall gross margin is relatively lower because part of its users are free users, which Tencent is using to subsidize users and expand market share, while the paying segment has already generated solid gross margins.
