According to CNBC, Fox Chief Executive Officer Lachlan Murdoch said on a Thursday earnings call that the company will not renegotiate its NFL media rights deal before 2030, when the current contract expires through an opt-out clause. He said recent discussions with the league led Fox to decide against making amendments, and added that Fox will be ready to engage with the NFL closer to the 2030 season. The article said the NFL had held preliminary talks with Fox and CBS-parent Paramount Skydance about reworking the deals to eliminate the opt-out clause and raise the cost of live rights. Without the opt-out, Fox and Paramount's agreements would run through the end of the 2033-34 season.

The NFL has also held discussions with other media partners, including YouTube and Netflix, and an NFL spokesperson declined to comment on Murdoch's remarks. NFL Commissioner Roger Goodell said last year that he thought the league's rights were relatively undervalued compared with other sports. The NFL's most recent media rights deal, signed in 2021, was worth more than $100 billion.