Benchmark Raises MicroStrategy (MSTR) Price Target to $245 In a recent analysis, investment firm Benchmark initiated coverage of MicroStrategy (MSTR) with a buy rating and increased its price target to $245, representing a potential 14% upside from current levels. Analysts cited the company's strategic use of leverage and ability to generate yield on its substantial Bitcoin holdings as key factors justifying its premium valuation. Benchmark emphasized that MicroStrategy's management has demonstrated prudent use of leverage and that the company's ability to generate returns on its Bitcoin holdings sets it apart from other investment vehicles that merely provide exposure to Bitcoin's spot price. The analysts also acknowledged the company's premium valuation, stating that it is justified by the value it offers beyond exposure to a significant Bitcoin position. They expressed confidence in the continued growth of both MicroStrategy's Bitcoin holdings and its software business. This upgrade in price target and positive outlook from Benchmark reflects the growing recognition of MicroStrategy's unique value proposition in the Bitcoin ecosystem, where it plays a key role in providing institutional access and driving adoption.