Loyal customers are at the center of any effective business strategy. Brands need to communicate actively with their customers to understand their requirements and expectations.
These conversations can allow businesses to develop NFT products and services based on customer needs.
Ongoing customer interaction also serves as an effective tool to improve features and make timely changes.
These interactions can be subsequently rewarded with community-driven products.
Platforms like Reddit have recently started awarding NFTs to users as a way of cultivating a unique brand identity.
The signature art and scarcity also cultivate excitement and develop brand loyalty.
